Friday, 25 March 2016

Stereotyping in the Media


I’m a creature of habit, so every morning I wake up, I roll over, grab my phone from my desk, open up the New Zealand Herald and read up on what’s going on in the world that day. The usual suspects include dirty politicians, celebrity worship, crime stats, bombings and heinous acts of terror, all of which I find myself glazing over more and more. However, as I caught up with the world from my bed a few days ago, an article caught my eye: an innocent young woman had been egregiously stereotyped and accused of shoplifting while shopping at Glassons.

Christina Victor appeared teary-eyed as she explained her traumatic experience, describing being accosted by the security staff whom pointed and laughed at her, telling her she “looked dodgy”. She was then asked to explain where she got her new heels from. Realizing they could not prove any theft had taken place, Christina was released. Unsurprisingly, she describes her experience as humiliating and degrading, which had left her shaking and in tears.

Aside from the appalling way Christina was treated, what’s remarkable about this situation is the baffling mental gymnastics that were performed in order to reach the conclusion that this woman had stolen something from the store. While I was obviously not present during the event, it would be safe to assume the theft prevention staff took a look at the woman and her new shoes and made a judgment call based on colour of her skin or ethnicity. She was effectively stereotyped by an ignorant employee. Would Christina have been stopped if she were white? If we are to believe she would have not been stopped, then Christina was effectively discriminated against due to her ethnicity; and due to the subliminal nature of the stereotyping, she is of course a victim of the more sinister inferential racism.

This flippant stereotyping seems to be part of a bigger issue of racism we are facing in modern society. As Susan has explained in the week 4 lecture, stereotyping effectively whittles down a group to a few negative qualities which are found in just a few individuals. This doesn’t necessarily mean all stereotypes are bad, as they are not always negative, though assuming a young woman to have potentially stolen a pair of shoes because of her ethnicity is incredibly problematic.

So where do these stereotypes come from? Or perhaps more importantly, how are they perpetuated? I feel as though a number of the more negative stereotypes are down to how ethnicities are portrayed in the media. We often see the majority of crime reports and statistics featuring Maori offenders, which often magnifies the issue and misrepresents Maori on the whole. A person following the news may constantly be bombarded with articles about Maori offenders and start to believe that this is representative of Maori as a whole. This is made even worse by the fact that we don’t hear about the constant ‘blue collar’ crimes such as tax evasion as much. This of course can have a trickledown effect, leading to a situation where a young woman like Christina is unfairly targeted due to the preconceived notions of the ignorant.

The issue will be how we, as a society, deconstruct and quash the perpetual stereotyping minorities are facing. It is an incredibly complex issue that does not have a ‘one size fits all’ solution. Perhaps leaving prejudice at the door would be a good start.


Sources:





No comments:

Post a Comment

Note: only a member of this blog may post a comment.