Swedish To Embrace "Crazy Black Tan?"

On reading the article about fake tan in Sweden offering the colours, "Coconut, Violet onyx, Dark ash onyx, Dark ash black, caramel and Dark chocolate," which essentially have been promoted for use on white skin, demonstrates the issue of cultural appropriation, however, in my opinion, the extremist end of such use as one recalls the cultural discrimination experienced by African American people throughout history. It seems to me that this once again addresses the problematic emergence of applying colour in a supposedly non-threatening manner, however, simultaneously this reinforces the power of the dominant Eurocentric power, utilizing the 'other's' skin tone as they please.
On recognising this, one wonders how the idea of a white person, using a bottled version of a dark skin tone, to appear like that of an African American, would not be disturbingly offensive. Especially reflecting upon the fact that the 'other' was persecuted and degraded for having been of 'dark' colouring and all that that was associated with such as inferiority and lower class status.
What surprises me is this prominent idea that a European white person can feel comfortable and 'fashionable' by tanning themselves a darker colour than they would be, to resemble that of an African American, when it is still difficult in contemporary times for the African American person to feel accepted in a society riddled with stereotypical views and ideologies surrounding 'them.'
The article describing the backlash from the African American community as to the promotion of this product certainly accentuates the ongoing problem of 'othering' in society, and also highlights the danger of inferential racism, as the creator's intention was not to encourage Swedish people to get a "crazy black tan," but to rather have it "wash off for a natural golden tan." Even the language usage here proves problematic - I mean, why is it that the blackness need be washed off, or more to the point, appropriated in the first place?

http://www.nzherald.co.nz/lifestyle/news/article.cfm?c_id=6&objectid=11651906